Sojourn Marketing
This year we made our first real attempt at expanding the exposure of Pennsylvania River Sojourns, as I mentioned in the last post, with our magazine ad runs. You can now take a look at the ad as it will appear by clicking on the following link and viewing the ad PDF at our website.

http://www.pawatersheds.org/sojourn04/SojournAd.pdf

We then went and used this ad layout to do double-duty as a promotional mailer postcard as well. We sent approximately 285 of these out this year to past Sojourn participants. If you didn't receive one and would like to be included in next year's mailing please drop me a line. Oh yeah, and even though the magazine ads are being carried out in b&w, the mailers went out in full-color, so only those on the list get that special treat.

We'll probably increase the number of mailers going out next year as we increase the breadth of our contact lists, and hopefully focus on paddling clubs and watershed groups as recipients as well.

- posted by frank cetera @ 4:13 PM