Hitting The Newstands
POWR took its first foray into advertising the PA River Sojourn program in magazines this year. Two periodicals were selected based on subject matter and circulation numbers, Canoe & Kayak magazine and AMC Outdoors magazine. We had hoped to hit a few others too, maybe Pennsylvania regionally based, but our drop in funding just would not allow that this year.

It's nice to get the word out about our Sojourn program past Pennsylvania borders though. This was undoubtedly already happening as some of our waterway's watersheds overlap into neighboring states (The Delaware, the Susquehanna, for example), but now folks from all over the country can take a look at the cool trips and that are being coordinated here in PA.

Look for our ad in the May issue of AMC Outdoors, and the June/July issue of Canoe & Kayak.
- posted by frank cetera @ 11:24 AM